Immersive Product Launch
La Porte Space, Rosebery
8th March 2022 6pm till late
We loved working with the clever young creative team from iD Collective to create an immersive launch for Swatch x Centre Pompidou’s new off-the-wall wearable gallery.
The event, held at La Porte Space in Rosebery, was visually very beautiful and it was meaningful to see people getting out to get inside the classic art, experiencing how each piece had been reinterpreted through shape and colour. The visuals incorporated a moving component which flowed between the artwork and the interpretation created for each watch.
We suggested that the mirrors remain exposed to add another dimension to the immersive experience. A live stream was also integrated into the projection schedule.
This lush project was achieved with a very short turnaround, emphasising what’s possible with the right team and quality technology.
Plenty of the guests were keen to take pictures in the space and we were very happy to oblige by delaying our bump-out, and catching our breath in the beautiful glow. It was really satisfying to support people’s confidence for attending events post Covid lockdown.
To discuss your event with us, please get in touch here.
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