Projection feature at The Baron Samedi Spiced Activations

Campari Australia are featuring projection as a significant activation of the launch for The Baron Samedi Spiced, beginning at The Argyle in The Rocks, Sydney.

Illuminart visual artist and animator, Andy Petrusevics, created animation revealing stories all of the parts of the mysterious Baron Samedi logo, to create an impactful visual representation of the complex mix of Caribbean folklore figures coming together to form “The Baron”.

Campari Australia also wanted to be able to set the projection up in other venues to enable launches and activations to take place around the country. Illuminart’s Cindi Drennan and Andy McIntyre worked with Campari to advise the most suitable projection equipment giving them the greatest flexibility in sites, and supplied the projection and playback equipment. Campari have plans to  leverage the equipment and animation over many launches and events into the future.